Welcome back to our series for auto dealers on building customer trust. So far, we have outlined why customer trust is important and why consumers' distrust of dealerships seems to be growing. After laying the foundation, we began exploring ways you can build trust at your dealership, starting with customer service standards. Today, we are [...]
Welcome back to our series on the role of trust in auto dealership success. After laying the foundation for why trust matters in our opening article, we now look closer at how your customer service standards can build trust. Read on for guidance on how to set customer service guidelines that exceed customer expectations and [...]
In the recent KPA 2024 Dealership Trust Survey, the results about customer trust were eye-opening and somewhat concerning for auto dealerships across the nation. 76% of Americans don't trust dealerships to be honest about pricing. 86% are wary of hidden fees. 84% feel there's a lack of price transparency. These numbers show that most Americans [...]
Welcome to the final installment of our seasonal marketing series for auto dealerships. In this last article, we step into the bustling holiday season and share ideas for holiday sales and marketing in four categories: planning, promotions, digital strategies, and offline engagement. Throughout this series, we've equipped auto dealers with actionable insights to boost sales [...]
Welcome back to our series on seasonal marketing for auto dealerships. We've already looked at ways to boost sales during the New Year, spring, and summer. Now, as the leaves start to fall and the weather cools down, we're turning our attention to autumn. Fall marks a transitional period, not just in weather but also [...]
Hello to all our dedicated auto dealer readers! Today, we're excited to launch a new series on seasonal marketing. This series will be a collection of insightful strategies designed to amplify your dealership's success throughout the year. We'll guide you through tips for various seasons, including New Year, spring, summer, fall, and the holidays. Each [...]
Welcome to the final article in our series on how auto dealers can better leverage their CRM systems. Throughout this series, we've covered a range of topics to help you make the most of your CRM, including: Driving Success: The Value of an Auto Dealership CRM 10 Powerful Ways to Use Your Dealership CRM for [...]
Welcome back to our ongoing series on maximizing the use of your CRM system in your auto dealership. We have explored various aspects in previous articles, such as lead management, customer service, and marketing. Today, we focus on an increasingly vital topic: using CRM analytics to make better business decisions. Every choice you make can [...]
Welcome back to our ongoing series about how to drive success in your auto dealership with a CRM (customer relationship management system). So far, you've learned about using a CRM in lead management and customer service. Today, let's talk about marketing! A CRM is a potent weapon for targeted, data-driven marketing. In this article, we'll [...]
In our ongoing exploration of how CRMs can transform auto dealerships, we've already covered 10 benefits of a CRM and 10 ways to use an auto dealership CRM for lead management. Today, we shift our focus to another vital area of your dealership—how to use a CRM for customer service. At the heart of every [...]
