Throughout our last several articles, we walked you through everything you need to know to create coupons and enticing pizza specials that will delight your existing customers, bring new customers to your pizzeria, and ramp up sales. We've covered the following: Why pizza coupons and discounts work Best practices for your coupon marketing strategy Types [...]
Negative reviews are one of the most uncomfortable realities of owning and operating a franchise business. No matter what you do to ensure top-quality products and services, there will be times when something happens to make the customer experience less than optimal. Whether it’s an honest mistake, an employee misstep, or an impossible-to-please customer, these [...]
We're in the middle of a fun and informative series for pizzeria owners about how to get strategic with pizza deals and coupons so you can use them to find new customers, grow loyalty, and boost sales. First, we discussed why pizza coupons and discounts work, and in our last article, we shared an 8-point [...]
In our latest series for auto dealerships and repair shops, we're encouraging you to get strategic and intentional with customer feedback. Our first article discussed the benefits of a customer feedback loop, including improved service, greater customer satisfaction, and more data to make business decisions. Now we will discuss the more practical aspects of a [...]
In a recent survey, 53 percent of auto repair customers said they want text communications and messages from their auto shop. This is part of a growing trend of customers wanting digital communication from businesses. If you don’t currently send business text messages, you might wonder what business text messaging is all about and how [...]
One of the biggest challenges in the restaurant industry is employee retention. It’s something we’re hearing a lot about now during the current labor shortage. However, even during times of economic growth and prosperity, retaining employees is a big concern for restaurant owners. Consider these numbers from the Bureau of Labor Statistics. The annual separation [...]
A recent study reports that inbound calls to auto dealerships are rising. In fact: 39 percent of dealers report an increase of 10 percent. 49 percent of dealers report an increase of 15 percent or more. Only 12 percent of dealers report no increase in call volume. This is amazing news! After all, what auto [...]
Our last article shared a surprising finding from the 2022 Automotive Benchmarks Report: 41.2 percent of qualified leads are being "mishandled" in automotive dealerships. The specific problems identified in the report include: Missed Calls: 6.5 percent of calls from qualified leads are missed. Hold Times: The qualified sales calls that were answered experienced a 74-second [...]
Our last article discussed customer experience mapping—formally documenting every aspect of the customer journey from the customer's perspective. This begins with identifying the stages (the distinct steps the customer takes as they do business with you) and everything they are doing, thinking, and feeling in each of these stages. By mapping the customer journey, you [...]
Attracting high-quality leads is a top priority for every auto dealership. But lead generation has changed a lot in the last several years. Did you know that 92 percent of car buyers research online before buying? Today's car buyers have more control over the buying process. And that means that while old tactics like direct [...]
