Welcome back to our social media marketing series for pizzerias and restaurants! After covering the basics of social media marketing, choosing the right platforms, and creating a compelling social media profile, we are now turning our attention to the heart of your social media presence: content. In this article, we’ll explore 20 social media posting ideas to keep your followers engaged and craving your delicious food!
20 Social Media Posting Ideas for Your Pizzeria or Restaurant
Creating engaging content for social media can sometimes feel like a daunting task. However, when you start to see your social media platforms as extensions of your restaurant’s experience, you’ll realize you have a wealth of content ideas at your fingertips. Here are 20 social media post ideas to keep your channels engaging, creative, and appetizing.
1. Behind-the-Scenes Snapshots
Give your followers a unique look into the heart of your operations by sharing photos or videos of your team preparing pizzas, setting up for the day, or cleaning up after a busy night. This humanizes your brand and allows your followers to appreciate the hard work that goes into creating their favorite dishes.
2. Daily Specials
Regularly sharing your daily specials or limited-time offers keeps your social media content fresh and creates a sense of urgency among your followers. Seeing a delicious special offer might be the push they need to visit your restaurant that day.
3. Customer Testimonials
In today’s digital world, online reviews and testimonials are more important than ever. By highlighting positive reviews and sharing customer testimonials on your social media, you can boost your restaurant’s credibility and potentially attract new customers.
4. Recipe Teasers
Keep your followers intrigued by offering a sneak peek into the ingredients or process behind your signature pizzas or other dishes. You don’t have to give away your secret recipes – just sharing a tidbit can pique interest and make followers feel like insiders.
5. Employee Spotlights
Feature different team members on your social media platforms to put a face to your brand. You could share their role, how long they’ve been with you, and maybe a fun fact about them. This can help build a more personal connection with your followers.
6. Pizza (or Menu Item) of the Week
Feature a different pizza (or menu item) every week, complete with a mouthwatering photo and a short description of what makes it unique. This showcases the variety of your menu and gives your followers a reason to keep coming back to see what’s new.
7. Food Holidays
Take advantage of national or international food days—like National Pizza Day (February 9) or National Cheese Day (June 4)—by creating special promotions or highlighting relevant items from your menu. These celebrations can provide an excellent opportunity to increase engagement and drive traffic to your restaurant. Make sure to research if there is an official hashtag for the holiday and use it to boost reach!
8. Local Events
Sharing news about local events, whether you’re participating in them or not, shows that your business is connected to the community. These posts can resonate with your local followers and attract visitors in town for the event.
9. Contests and Giveaways
Contests and giveaways significantly boost engagement and can help your follower account. The prize can be anything from a free pizza to a discount on their next order. Check out this page for ideas on contests that restaurants can run on their social media pages.
10. Cooking Tips and Tricks
Provide value to your followers by sharing helpful cooking tips or interesting facts about pizza. This positions you as an expert in your field and increases your brand’s likability and trustworthiness.
11. Nutrition Information
As more and more people pay attention to their dietary intake, sharing nutritional information about your dishes can be a great way to engage health-conscious followers. It shows your restaurant’s transparency and commitment to customer well-being.
12. Food Pairing Suggestions
Showcase your knowledge and enhance your customers’ dining experiences by suggesting food and drink pairings. For instance, recommend a wine that goes well with one of your specialty pizzas or the perfect dessert to end on.
13. Seasonal Menu Items
If your restaurant changes the menu according to the season, highlight this on social media. Celebrate the arrival of seasonal ingredients and share appetizing pictures of the new dishes.
14. Sustainability Practices
Today’s customers are increasingly interested in how businesses are contributing to sustainability. Share your efforts towards reducing waste, sourcing locally, or any other eco-friendly practices you’re implementing in your restaurant.
15. Charitable Activities
If your restaurant is involved in local charities or community service, be sure to post about it. This can boost your image as a socially responsible brand and can often resonate deeply with your followers.
16. Time-Lapse Videos
A time-lapse video of a pizza being made from start to finish or a busy evening in your restaurant can be both fun and captivating. This share-worthy content gives followers a unique view of your operation and can stop them as they are scrolling through their social media feeds.
17. Share History or Story
People love stories. Share the history of your pizzeria or restaurant or even the story behind a particular pizza or dish. Stories provide entertaining content and help build a deeper connection between your brand and customers.
18. FAQ Answers
You probably get asked a lot of the same questions about your restaurant. Use your social media to answer these frequently asked questions in a fun and engaging way.
19. Ask a Question
You can also use social media to ask for followers’ feedback or share a fun poll. Doing so can provide valuable insights into what customers love about your pizzeria and how you can improve. Check out this article from the US Chamber of Commerce to learn how to create a poll on the major social media platforms.
20. Celebrate Milestones
Celebrating milestones, be it your restaurant’s anniversary, reaching a certain number of followers, or making your 1,000th pizza, can make for fun, engaging posts. It also gives a sense of progress and success, which is exciting for both you and your followers.
Next Level Engagement: Going Beyond Content
Thanks for joining us in exploring these 20 social media posting ideas for your pizzeria or restaurant! We hope they inspire you to get creative with your social media strategy.
You can also use the social media post ideas to create a content calendar. By identifying what type of post you will make each day of the week, you can plan ahead and simplify your content creation.
As fun as these social media posting ideas are, we must remember that great content is just the beginning. Watch for the next article in our series, where we’ll delve deeper into strategies for increasing social media engagement. Stay tuned!
