Are you looking for ways to increase your pizzeria’s profitability? Do you want to make sure that your pizza shop marketing is up to snuff? If so, then you need to learn all about the different ways your pizza store can gain more customers.
Returning customers is the name of the game. After customers have built loyalty around your brand of pie, they aren’t quick to move on from it. It’s just a matter of directing them to your pizza and showing off your delicious products and incredible service!
See below for more information on how your store can start to gain more clients and build its book of business.
1. Invest in a High-Quality Phone System
This may not have been the first thing that you thought of as far as ways to get more customers, but believe us, it works!
If you have a standard phone system, then you’re entrusting your employees to answer the phone and take orders, which piles on to all of the other tasks that they’re trying to manage. This can lead to them rushing the client off the phone (which isn’t good for your brand) or not answering the phone at all (which is even worse).
By investing in a phone service such as PizzaPhones, you’ll have a system that was designed with your pizzeria in mind. It can help you always remain available for your clients, having a call center that will be ready to answer any questions and take all orders.
The phone system has unlimited phone lines, so you won’t miss out on business due to a busy phone connection. Most clients won’t wait for the “busy tone” to subside, they’ll just call your competitors.
You can also provide a makeshift script for your pizza store, so that the call center workers know exactly how you wish to pitch your menu items, answer frequently asked questions, etc.
2. Get Involved With SEO
We understand the dilemma that you’re having. You want to increase your pizza shop marketing campaigns, but you also have a tight company budget to hold on to. We respect that!
Here’s the good news: one of the most impactful digital marketing tactics can be done while spending next to nothing from a company expenses standpoint. Search engine optimization (SEO for short) allows you to zero in on your target market without spending a fortune.
For those of you that are unfamiliar with the term, search engine optimization is when a company (or web developer) conforms their site to fit the preferences of a search engine (mainly Google).
In doing so, their website becomes more attractive in Google’s eyes, which will encourage them to promote your pages and have them rank higher on the top search results page for certain keywords.
Some of you might already be putting this into practice without realizing it! If you use a website builder like WordPress, Wix.com, or Squarespace, those site builders automatically use SEO practices.
One of the best ways to boost your top search results is by creating a blog. Simply think of things your target marketing is searching for (such as ideas for catering, employee outings, etc.) and answer them! It’s as easy as that!
3. Establish a Referral Program
If you want to gain a solid book of business, then your goal is to find as many of the same group of people as possible. Typically, if one person finds your pizza delicious, then their friends and family will too!
Use that to your advantage by establishing a referral program. This will help you get more organic sales for your pizzeria and can incentivize your loyal customers to spread the good news about your delicious pies.
The referral discount doesn’t have to be anything crazy, either. You can hand them a card for 50-percent off a large pizza and it should be enough reason for them to bring in their friends, family, coworkers, teammates, classmates, etc.
4. Focus on B2B Relationships
The individual customers may have been what brought you into the business, but they aren’t going to pay the bills at night. You need to find a way of growing your business exponentially with larger orders.
What’s one of the most dependable outlets for large orders? Businesses! Companies are constantly looking for a way to mix things up and reward their employees for their work. A pizza party can be a great way for them to boost their brand, get “pics” for social media, etc.
Get connected with the businesses that are close to you! Go door to door with discounts. Attend local Chamber of Commerce events. You get the idea!
5. Leverage Online Reviews
Whether you knew it or not, online reviews are either making or breaking your business. It’s better to get out in front of them and use them to your advantage.
You can ensure more positive reviews for yourself by requesting that customers leave a positive review on your Google My Business account or website in exchange for a discount on their next order.
Make no mistake, there will be negative reviews as well. Don’t ignore them. Use them as an opportunity to respond to that review, apologize, and offer to make it right with a discount on their next visit.
Grow Your Client Base for Your Pizza Store Today
Now that you have seen an in-depth guide on all the ways your pizza store can gain more clients, be sure to use this information to your advantage.
Take the time to read this article for more information on how to effectively coach your employees and train them in your ways. To get started, please contact us at 800-786-6160 and we will be happy to assist you further.
