When someone calls your business, do you know how they learned about you? Was it your television commercial? Your Google Adwords? Your skywriting campaign? If you don’t know which of your marketing efforts was successful, how can you spend your marketing dollars wisely?
That’s where call tracking comes in.
Call tracking gives you the ability to assign different phone numbers to each of your marketing efforts.
- Use one phone number on your web site
- Another for your radio campaign
- A third for that direct mail piece
When someone phones you, our call tracking software reports exactly which number and ad campaigns was successful. Knowing what marketing initiatives work best allows you to make educated decisions about where to spend your marketing dollars.