What a leading Michigan Dealership is doing differently now.
Many automotive service outlets have remained open, having been deemed as essential businesses. Many best-practice standards have been in place and are being refined for a full return to commerce.
Dealerships are operating under a variety of federal, state, and local edicts restricting both business operations and public activities. Sales and service customers are being innovatively accommodated to help ensure that their transportation and service needs are being met.
Importantly, these efforts require that special attention be paid to practices aimed at providing safe and healthy workplaces and transactions for both employees and for customers.
This interview occurred on May 14, 2020, between Clarity’s CEO Gary Goerke and Jeff Laethem, a leading multi-location auto dealership owner operating in South East Michigan where Coronavirus cases were predominant. In this interview, discover a number of suggestions and hear about the new tools and techniques Laethem Motor Village is now using to create a virtually touch-less auto purchasing experience.
As the industry reopens, a “new normal” is being implemented across sales and service departments. Here are some recommendations from the International Franchising Association related to Auto Service Departments –
General Reopening Recommended Guidelines:
- Encourage services by appointment where feasible.
- Limit the number of walk-in customers permitted in the facility based on size and/or local regulations.
- All customers and employees should wear a face mask.
- Post signage at the door stating that any customer who has experienced COVID-19 symptoms should alert the repair shop so that employees are aware when working on their vehicles.
- All cars should be disinfected inside and out both before the service begins and after the work is completed.
- Offer contactless drop-off and pick up for service.
- Offer contactless service recommendation review as well as payment.
Other helpful suggestions can be found at the NADA Dealership Health & Safety Guide